Forbidden Rice

I was at a health food store a couple of weeks ago and happened to spot Forbidden Rice in one of the bulk bins.  What is it about those bins that makes me want to buy a little of everything I see? What is forbidden rice, you ask?  It's that black/purple stuff along with the carrots, celery, onions, mushrooms, and navy beans.  According to legend, only the Emperors of China could partake in such substance to enrich health and longevity (taken straight from the link above). 

Apparently I'm the only one in our house with a royal palate.  Oh well, more for me!